Paume

PAUME was born in 2019, inspired by a deeply personal moment: when my husband and I brought our newborn daughter home. As new parents, germs became a constant concern, and hand sanitizer became a household staple. But the options were underwhelming—harsh on skin, unpleasant to use, and wastefully packaged. Determined to create something better, I was inspired to launch our first product: the Moisturising Antibacterial Hand Gel —a formula that’s effective, nourishing, and both elegant and sustainable. 

Our hands do so much—they nurture, create, and connect us to the world. Yet, they face constant exposure to UV rays, harsh temperatures, chemicals, and germs, often without the care they deserve. That’s why we’ve spent the last two years reimagining hand care, crafting clean, high-performance formulas paired with our signature scent and sustainable, design-forward dispensers and tools.

Today, PAUME is leading the charge in hand care, earning recognition like the Marie Claire Beauty Game Changer Award, and we have been featured in Allure, Forbes, and WSJ. Our products, loved by celebrity nail artists, new parents and everyday users alike, blend luxury, sustainability, and the care our hands deserve.

Because our hands tell our stories—and they deserve the very best.

That's where we come in.